RTL+ Musik Launch
Launch + music + podcast = campaign
A launch that everyone should see
We accompanied the launch of the RTL+ app with three campaign phases and three big plus signs.
In the See phase, everyone should realize that great entertainment is now available in an app.
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In the Think phase, everything revolves around the big series highlights and in the final phase, things really got going digitally.
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RTL+ now also has music
Things continued shortly after the launch campaign.
After all, Germany’s biggest entertainment venue would not be complete without music.
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Movies, series and music in one subscription?
That’s new, that’s big and wherever the music plays.
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In subway stations, in football stadiums, on smartphones …
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And then there were podcasts
But no more talking. We’ll let the animations do the talking.
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