How does background music influence revenue in gastronomy and retail? That’s what GEMA, the usage rights organisation for composers and lyricists in Germany, wants to find out through their new study.

To help present this project to potential partners, we went beyond the confines of a traditional trailer and – truly embracing the nature of the study – composed an original song.

We didn’t just pick up a guitar and mic to record our song – we also took digital pen to paper to handcraft every carefully designed detail of the video’s illustrations and animations.