logo! is a news program for children, but the audience ranges from toddlers to teenagers. Therefore, this news program needs to be accessible on many levels. That’s why we developed a storytelling toolkit that allows children to interact with the content that matters to them, at whatever level.

But where does our audience look for news and entertainment? On the web and on social networks. The logo! team does everything it can to spread news on as many channels as possible, so the brand must first and foremost be a social media brand. The result: a strictly visual storytelling style.

The corresponding explanatory world was designed and produced by Alpenblick Kreativagentur, with whom we were able to work on this project. The style mix of doodles, images, cut-outs and new original characters developed by them completed our design.